- 26 Abr 2021
La investigación es un trabajo de equipo.
Cuanto más fuerte sea el equipo y con visión internacional, más útil será la investigación.
Rotas siempre ha apoyado la investigación, colaborando activamente con diversos proyectos llevados a cabo, en este caso, jla percezione stessaunto con las prestigiosas universidades alemanas Geisenheim, Mannheim, así como con la australiana de Adelaide.
El Prof. Dr. Sergely Szolnoki ha sido un investigador activo sobre el valor del mensaje de la etiqueta en el frasco, desde su tesis doctoral. Ha elegido la colaboración de Rotas para su investigación, para demostrar científicamente, a través de numerosos proyectos, la influencia del packaging en la percepción del vino.
El último de estos se refiere a un estudio centrado en el desarrollo de envases para vinos obtenidos de variedades de vid tolerantes a los hongos, que por tanto reducen el uso de pesticidas o elementos químicos.
Uno de los objetivos es probar el efecto de las etiquetas en el consumidor, con el objetivo de potenciar la comunicación visual de este nuevo y particular método de cultivo sostenible.
Se ha publicado un artículo sobre el tema en la revista alemana ddw, que le invitamos a leer aquí.
Collaboration in the field of “Visual Communication”
As numerous scientific studies have confirmed in the last decades, wine packaging plays a decisive role in the purchase decision-making and often also in wine evaluation. Prof. Dr. Gergely Szolnoki, who devoted his entire doctoral thesis to the subject, avails himself of the contribution of an international partner in this field. The market research professor at the Hochschule Geisenheim University has been collaborating with the Italian label manufacturer Rotas for two years. The company is headquartered in Northern Italy and, with its extensive technological advances, is one of the most innovative printing companies in the world.
This partnership has already brought to the realisation of three projects. In a study conducted together with the Universität Mannheim, the Weincampus Neustadt and the University of Adelaide, researchers have examined how different elements of packaging influence wine perception. Partial results of the research have been disclosed during international conferences, while a scientific article on it is currently submitted to an international academic journal. With the help of Rotas, global trends in the wine packaging sector have been analysed and innovative retro-labels and their impact on the German market tested.
The results have already been published in practice-oriented journals and presented at conferences. Rotas and the professor are currently working together on a project focused on product development for wines made from mushroom-tolerant vine varieties. One of the targets is to test the effect of the labels, which aim to strengthen the visual communication of these vine varieties, on consumers. Since wine packaging offers an infinite number of research possibilities, Prof Szolnoki of Hochschule Geisenheim University and Dr. Celante, founder and owner of Rotas, are convinced of a long-term collaboration in the field of «messages on the bottle».
